Originally, the main colors of the T ID brand were black and red. In 2022, the brand was transitioning the main color to blue due to concerns of overlap with warning colors and for style coherence. So, when I was tasked with changing the branding of the 'T ID Developers Center,' the colors were mixed, primarily consisting of black, turquoise blue, and mustard. In particular, the blue color seemed somewhat heavy, as it was frequently applied to buttons or top bars. The main task with this rebranding was to unify into one primary color.
As the design progressed, the visual weight of the color was drastically reduced by designating blue as the primary color and setting the rest to white or translucent light gray, allowing users to focus on the contents of the Developers Center. The primary blue color was chosen to project a neutral style, and I also introduced a more subdued blue, ensuring visibility while being easy on the eyes across large areas. The mustard color was retained but limited to smaller areas for variety.
